We're honored to live and work in the community we serve.


Providing local expertise and the power of choice is the Brightway difference.

Providing our customers with high levels of service.

Charlene Rodriguez
Charlene Rodriguez Agency Owner

With more than 25 years’ insurance experience, Charlene loves to listen to customers’ needs, and then marry them up to the insurance company that will deliver the most coverage for the greatest value.

A resident of Lakeland for over 32 years, Charlene is active in her community, focusing on sponsoring events that benefit children and the less fortunate. 

Family, fur babies and friends mean everything to Charlene, and she enjoys spending as much time as possible with them. Her hobbies include boating, jet skiing, camping, traveling, relaxing at home by the pool, and “just about anything that keeps me outside.”

  • Charlene Rodriguez
    Charlene Rodriguez Agency Owner

    With more than 25 years’ insurance experience, Charlene loves to listen to customers’ needs, and then marry them up to the insurance company that will deliver the most coverage for the greatest value.

    A resident of Lakeland for over 32 years, Charlene is active in her community, focusing on sponsoring events that benefit children and the less fortunate. 

    Family, fur babies and friends mean everything to Charlene, and she enjoys spending as much time as possible with them. Her hobbies include boating, jet skiing, camping, traveling, relaxing at home by the pool, and “just about anything that keeps me outside.”

    Charlene Rodriguez Agency Owner
    Charlene Rodriguez
    Charlene Rodriguez Agency Owner

    With more than 25 years’ insurance experience, Charlene loves to listen to customers’ needs, and then marry them up to the insurance company that will deliver the most coverage for the greatest value.

    A resident of Lakeland for over 32 years, Charlene is active in her community, focusing on sponsoring events that benefit children and the less fortunate. 

    Family, fur babies and friends mean everything to Charlene, and she enjoys spending as much time as possible with them. Her hobbies include boating, jet skiing, camping, traveling, relaxing at home by the pool, and “just about anything that keeps me outside.”

  • Michael Rodriguez
    Michael Rodriguez Licensed Agent
    Michael Rodriguez Licensed Agent
    Michael Rodriguez
    Michael Rodriguez Licensed Agent

Yellow Sun Shine Our reputation says it all.


  • Charlene and her team at Brightway are always prompt and courteous. Whether it is helping my clients with insurance quotes for their home purchases or helping me with my own personal policies, their customer service is top notch!

    Leah B. Waller Realty 

  • Charlene’s work ethic is superb and her customer service skills, remarkable. I am thrilled she has taken her talents to Brightway!

    Jane B.

  • I decided to shop for car insurance after paying too much. Charlene was the first and last call I made. She and her team went above and beyond to research multiple companies for me and saved me a ton of money while delivering to me the coverages and limits I need! Best change I've ever made!

    Kim S.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call

863-644-7711

Our Office

231 N. Kentucky Avenue Suite 216
Lakeland, FL 33801

Get Directions >

Hours of Operation

Monday: 9 a.m. to 5 p.m.
Tuesday: 9 a.m. to 5 p.m.
Wednesday: 9 a.m. to 5 p.m.
Thursday: 9 a.m. to 5 p.m.
Friday: 9 a.m. to 5 p.m.
Saturday: By Appointment Only
Sunday: By Appointment Only

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.

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