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As morning’s first light broke the morning of October 7, 2016, the destructive winds of Hurricane Matthew were already roaring along the coast of Flagler County. By day’s end, portions of the historic Flagler Beach Pier, a mile-and-a-half stretch of State Route A1A and the lives of millions along the Atlantic Coast would be destroyed.

But after the storm waters calmed, a ray of hope would shine bright as one Matanzas High School junior would discover his life’s purpose.

Now six years later, 22-year-old Tanner Hyers has turned his passion to protect his neighbors, family and friends into his mission. On July 5, he will see his dream come full circle as he opens Brightway, The Hyers Agency in Palm Coast.

“After Matthew had passed, I went with some friends to the coast to see the damage,” Hyers said. “It didn’t take long, though, to realize we needed to do something. We needed to do our part. I remember we would go into flooded homes and just salvage everything we could for families, taking their belongings to nearby higher ground to dry. It was the worst day of their lives. However, I was honored by the opportunity to lend a helping hand.”

While working in the hospitality industry for the past four years, Hyers never lost sight of his passion. Taking part in public events hosted by Flagler Strong, a volunteer network committed to disaster relief in Flagler County, Hyers would attend and teach his neighbors about the importance of hurricane awareness and flood insurance. “People know they need it, but many don’t realize they are currently without it,” Hyers said. “When a homeowner here finds out it’s not part of their insurance policy, it’s a shocker for them.”

Hyers’ story makes perfect sense when you learn that his mother is a teacher and his father works in the insurance industry, as well. “Now, I’ve been in homes the day after storms. I’m proud to be able to help them in their time of need. It’s an even bigger joy to help them prepare before the worst happens,” Hyers added.

Brightway, The Hyers Agency is located at 25 Crossbow Court in Palm Coast. Brightway, The Hyers Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (EDT) and Saturday/Sunday by appointment. You can also visit the agency at or call the office at 386-302-4022.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution, and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training, and retention. The company’s signature after-the-sale service empowers Agency Owners, like Hyers, to focus on new business sales and provide customers the personalized service they deserve.


About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with over 300 franchises in 30 states and over $900 million in annual premium. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support. This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

For media inquiries, please contact Don Foley at 904-490-8649