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From the time he could ride a bike, Cedar Hills resident Bryan MacDonald has had an understanding of protecting what’s important.

“When I was in fifth grade, I was riding my bicycle when I was struck by a car,” MacDonald recalls. “All I remember was that when I regained consciousness, it was nine hours later and I was in a hospital bed. I wasn’t even sure how I got there. Years later, it’s now a story that always reminds me of the importance of protecting what’s important to you.” Next week, MacDonald will be putting the same passion to work when he launches Brightway, The Soteria Agency in the Utah Valley.

To learn what inspired MacDonald’s calling will take you on a 10-hour drive through the High Desert, along the Sierra Nevada Mountains. The oldest of seven children, the 1990 graduate of Elk Grove (CA) High School would look to his father who practiced law for an example. “When I was a child, I liked to argue and figured I’d make a good lawyer,” MacDonald added. “It turns out that it was more about doing what’s right by others that really appealed to me. Just doing all you can to help someone in need. That’s really what insurance is all about.”  The Brigham Young University alum will open his West Innovation Way franchise on Monday.

The 50-year-old father of four has a bachelor’s degree in Business Management from BYU’s Marriott School of Business. With more than 25 years of insurance and sales experience in both California and Utah, it’s the business of family that motivates him to serve here in Utah.

“With the huge family we have, I easily saw just how important it was to work hard to love and look after those closest to you,” MacDonald said. “Being able to work with passion and do the same thing with not only my family, but for our neighbors and friends, it truly makes it all worthwhile.”

MacDonald and his wife, Shannon, relocated to the Beehive State last year to be closer to their family. They will be celebrating their 30th wedding anniversary soon, as well as celebrating their first grandchild in January.

Brightway, The Soteria Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (EST) and Saturday/Sunday by appointment. Visit them at their office at 1644 W. Innovation Way, Fifth Floor, in Lehi, online at or call 801-471-0055.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Bryan, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 300 franchises in 30 states and over $900 million in annual premiums. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

For media inquiries, please contact Don Foley at 904-490-8649