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What began as a dream to reach for the stars has Keller’s Susan Hildreth groomed for success. Next week, the University of Texas and Texas Christian University alum will launch Brightway, The Hildreth Agency in Southlake.

After a successful 15-year career in engineering and product management, as well as more than a decade of owning and operating her own successful pet grooming business, Posh Pets, the Dallas/Ft. Worth business pro unveils her latest venture this Tuesday; her very own insurance franchise through Brightway Insurance.

As a child, Hidlreth had dreams of being an astronaut. “I interned at Space Center Houston in college and enjoyed the practical aspects of engineering,” Hildreth said. “But the side of engineering I loved the most was more in the product marketing side of the industry.”

Quickly realizing she enjoyed the customer service aspect of her field, Hildreth would eventually go into business with her mobile dog grooming company.

“It really lit my fire for providing a service; meeting people where they were and helping them get what they needed,” Hildreth said.

Today, after more than a decade on the Lone Star State highways taking her business straight to the dogs, Hildreth has made the decision to open her second business in the Metroplex. “Although I was very successful with my previous business, I needed to walk away after injuries, and step into a role that would allow me to continue to work directly with customers.”

A daughter of retired U.S. Postal Service workers, the Friendswood High School (TX) grad (’90) and her husband, Jeff, live in Keller with their four children.

Brightway, The Hildreth Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, Commercial and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (CDT) and Saturday/Sunday by appointment. Visit them at their office at 1560 East Southlake Boulevard, Suite 100, Office 133 in Southlake, online at or call 682-235-0070.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Susan, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 300 franchises in 35 states and more than $1 billion in annual premiums.  Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

For media inquiries, please contact Don Foley at 904-490-8649