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Residents in the San Joaquin Valley can experience a better way to buy insurance for their homes, vehicles and much more as Michael Kusserow opens Brightway, The Kusserow Agency on Monday, May 23 in Visalia, the heart of California’s Central Valley.

“Being a Brightway Agency Owner is very exciting – I'm here to help the people in my community stay protected and ensure their most valuable assets are covered when they need it the most,” said Kusserow. “Helping families out as if they were my own is both rewarding and fulfilling because I will be able to provide a broad spectrum of insurance companies and the support those families deserve.”

Kusserow was born and raised in Visalia and has been working in sales since graduating from Redwood High School in 2008. His insurance career began in 2017 and gave him a deep understanding and appreciation for what insurance can do for the American family.

Growing up, he was musically inclined, and played baseball from a young age, earning him a part of the original 2002 Cal Ripken World Series team. He now coaches his son’s baseball team just as him mom, Kellie, did for him.

Brightway, The Kusserow Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (PST) and Saturday/Sunday by appointment.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution, and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training, and retention. The company’s signature after-the-sale service empowers Agency Owners, like Kusserow, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately owned property/casualty insurance distribution companies in the U.S. with over 300 franchises in 30 states and over $900 million in annual premium. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their business.

For more information about Brightway, The Kusserow Agency, visit

For media inquiries, please contact Don Foley at 904-490-8649