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A South Florida business pro is launching his own insurance agency in Boca Raton next week. Palm Beach County native Charlie Shoemaker will open the doors on Brightway, The Shoemaker Family insurance agency this Monday.

The 47-year-old Royal Palm Beach entrepreneur who previously owned and operated companies providing healthcare supplements and life insurance is opening his new agency on North Federal Highway.

“Handling sales and working with the customer has been at the heart of what I do for most of my life,” Shoemaker said. “This is a special opportunity to share my strengths to help protect those right here at home.”

Born and raised in Boynton Beach, the 1994 Atlantic High School alum began his career as a stock trader. The former prep football and baseball standout for the Eagles would later transition to the world of sales for more than 20 years; a move which led Shoemaker to make the decision to begin his own Brightway office serving Palm Beach County.

Coming from a working-class background, Shoemaker knows the importance of hard work and accuracy when it comes to taking care of those who depend on you. His wife, Angela, and his son, Tyler, both work in the educational software industry. “Angela has a head for marketing, though. So, she’ll definitely be putting her skills to work for our family agency, as well,” Shoemaker added.

Brightway, The Shoemaker Family Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (EDT) and Saturday/Sunday by appointment. Visit them online at or call 561-486-6040.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Charlie, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 300 franchises in 34 states and more than $1 billion in annual premiums.  Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

For media inquiries, please contact Don Foley at 904-490-8649