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A family who is no stranger to business in Southern California is set to make waves with a new Van Nuys franchise next week. Aida Keledzhyan is set to open her very own Brightway Insurance agency this Monday.

Brightway, The Aida Keledzhyan Agency opening on Victory Boulevard is the newest venture for the 44-year-old entrepreneur. With nearly 20 years of property and casualty insurance experience under her belt, Keledzhyan is continuing her family’s legacy of business in the United States. An adventure that began more than 30 years ago, halfway around the globe.

it would be the fall of Communism that would force Hovanes and Karine Keledzhyan and their young family from their homeland. “It was March 17, 1990,” Aida said. “My father was worried about my older brother who was 16 at the time. He was concerned about what would happen to him if he was called into military action.” Their Asian homeland was at war with their neighbors to the south in the Republic of Azerbaijan. Both nations had recently claimed their independence from the crumbling Soviet Union.

Years after relocating to the U.S., Aida’s father and brother, Andranik, founded and operated their own ice cream distribution venture. “I went to college hoping to be able to contribute to the business world, myself,” Aida said. The 2002 Cal State – Los Angeles University graduate holds a bachelor’s degree in business administration.

“The insurance industry just seemed like a great fit for someone like me who was surrounded by business and a community in need of that service.”

From Sherman Oaks to the studios of North Hollywood, Keledzhyan will focus on the Armenian community in Los Angeles County. “Helping protect our futures here in the U.S. is about the most important service I can think to provide,” Keledzhyan said.

Brightway, The Aida Keledzhyan Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (PST) and Saturday/Sunday by appointment. Visit them at their office at 13615 Victory Boulevard, Suite 107 in Van Nuys, online at or call 818-732-4000.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Aida, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 300 franchises in 34 states and over $900 million in annual premiums. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.

For media inquiries, please contact Don Foley at 904-490-8649